Instagram has announced on its official blog that it would, over the next few months, roll out ads on Explore Page for businesses.
Instagram explained for advertisers, this was “an opportunity to be part of what’s culturally relevant & trending while reaching new audiences who are looking to discover something new.” It said advertisers could “easily extend their campaigns” using automatic placements with a simple opt-in to reach audiences in Explore.
After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed. As always, people have control over the ads they see. For more information on the actions people can take, please visit our Help Center here.
