In 2020, Facebook launched Subscriptions to help creators build sustainable businesses powered by the support of their communities. Now it is bringing the same model to creators on Instagram. Initially it will be available to a few in the US.
With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers & grow their recurring monthly income by giving subscribers access to exclusive Content & benefits, all within the same platform where they interact with them already.
Meta will start testing subscriptions with a handful of creators who will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers:
Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.
Subscriber Stories: Creators can create Stories just for their subscribers, allowing them to share exclusive Content & to use interactive Story Stickers with their most engaged followers only.
Subscriber Badges: Creators will see a subscriber badge next to comments & messages so they can easily identify their subscribers.
