Though complex-sounding terms like “machine learning” & “sentiment tracking” might turn some business owners away, the truth is that these types of programs offer businesses a unique opportunity to get inside the minds of their customers & gain a leg up on the competition.
AI-backed text analytics allow companies to measure, track, & analyze customer feedback at a large scale, freeing up resources & employee bandwidth to better focus on implementing changes based on this feedback.
To help you better understand how text analytics works, take a look at the guide from Chattermill below. It breaks down these types of programs in simple language & provides real-life examples for how they can be implemented.
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