Google’s ad tool “Trim Video” that helps shortens videos to six-second bumper ads, is now generally available.
Previously known as Bumper Machine, Google was testing this since 2019. It allows advertisers to create bumper ads for video reach campaigns effortlessly.
Trim video uses Google machine learning to simplify the process of bumper ad creation by identifying the most important frames in a long ad and turning them into 6-second videos. It also has simple editing features that allow advertisers to modify the final output.
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