As previewed at Google I/O, Google has launched an AMP-powered feature in Google Images on the mobile web called, ‘Swipe to Visit’. This, claims Google, will make it faster & easier for users to browse & visit Web pages.
Here’s how Google Swipe to Visit works:
After a Google Images user selects an image to view on a mobile device, he/she will get a preview of the Website header, which can be easily swiped up to load the page instantly.
Swipe to Visit uses AMP’s pre-render capability to show a preview of the page displayed at the bottom of the screen.
When a user swipes up on the preview, the Web page is displayed instantly & the publisher receives a pageview.
Publishers who support AMP don’t need to take any additional action for their sites to appear in Swipe to Visit on Google Images, said Google.
Publishers who don’t support AMP can learn more about getting started with AMP here.
In the next few days, publishers can also view their traffic data from AMP in Google Images in a Search Console’s performance report for Google Images in a new search area named “AMP on Image result”.
