Google has launched a family of Identity APIs called Google Identity Services, which consolidates multiple identity offerings under one software development kit (SDK).
This SDK includes the “Sign in with Google” button as well as One Tap, a new low-friction authentication prompt. Sign in with Google & One Tap use secure tokens, rather than passwords, to sign users into partner Websites & apps.
One Tap is a proactive & seamless sign in prompt that helps users safely & securely access their personalized Content, said Google. Unlike the traditional sign in button, One Tap prompts users on any page, so users do not need to be redirected to a landing page that derails the user’s navigation intent. The One Tap prompt will slide down from the top right of a Website, & up from the bottom up on a mobile device. Users can sign in to or sign up using just one tap, without having to remember their credentials or to create a password.
In addition, Google is also rolling out an improved Sign in with Google button that displays personalized user details for returning users, & displays the user account that is being selected. The Sign in with Google button also has improved UI/UX consistency across the Web, elevating user trust & security across your platform.
Image credit: Google
