A senior Google executive has said under Penguin 4.0, Google ignores bad links. In the early days, Google penalized sites with a bunch of deceptive or bad links. In rare instances, Google may distrust an entire site, but these are the exceptions, he added.
Google: Don’t Get Hung Up About “Toxic Links” – seoroundtable.com
Google’s John Mueller responded to some concerns on Reddit about “toxic links.” He was asked where do these toxic links come from, in which he replied “Toxic links is all about selling tools.” He told the individual “don’t get hung up about it.” Yes, there are a few tools out there that help identify poor quality or even spammy links.
Link: Google: Don’t Get Hung Up About “Toxic Links”
via www.seroundtable.com
