Google wants Generation Z to flock to search & so has launched a marketing initiative for them called, “Let’s Internet Better.”
Google aims to teach Gen Z how to ‘internet better’ – The Fast Company
“With this campaign, we wanted to speak directly to Gen digital natives who shape much of today’s internet culture,” says Rebecca Michael, Senior Marketing Director, Google Search. “By partnering with them to think critically about the information they come across online and arming them with the tools and resources to check the facts and ensure credibility, we hope they’ll set the pace for others and help us make the Internet a safer, better place.” Beyond social media apps and Amazon.com, in recent years, many websites and platforms, such as Reddit and LinkedIn, have doubled down on scaling user-generated content and improving search.
Link: Google aims to teach Gen Z how to ‘internet better’
via www.fastcompany.com
