Sensor Tower reports that consumers spent about US $111 billion globally on in-app purchases, subscriptions, & premium apps across both App Store & Google Play. According to preliminary Sensor Tower Store Intelligence data, this represents 30.2% year-over-year growth from 2019 when app stores generated $85.2 billion.
Globally, consumer spending on the App Store reached $72.3 billion, up 30.3 percent Y/Y from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30 percent Y/Y from $29.7 billion in 2019 to $38.6 billion. The App Store generated 87.3% more in consumer spending than the Play store, & both platforms experienced roughly the same Y/Y growth. The spending gap between the platforms remained relatively flat compared to 2019.
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