GIF maker GIPHY has been acquired by Facebook & is set to join the Instagram team.
According to an announcement on its Website, the GIPHY team said: We’ve had a lot of fun teaming up with Instagram over the years; GIPHY’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs. Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.
GIPHY was created in 2013 with one goal in mind: “to make communication more fun”.
Welcoming it, Facebook said on its blog: In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram & GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories & Direct.
Image credit: FB
