This article was 1st published on our sister Site, Digital World Native.
Mobile social gaming company FunPlus has launched a mobile game publishing platform called PublishingPlus.
PublishingPlus will accept applications from game developers, & the games of selected developers will be fully funded & provided technical, creative & marketing support through FunPlus. FunPlus will provide 100% upfront funding for each selected mobile game development & publishing project, right from concept to launch & subsequent live operations.
Applicants are merely required to submit their ideas or show whatever development they have already done on the project. The PublishingPlus team will then select the developers. This means a review by the FunPlus executive team, followed by a personal interview & an evaluation panel.
They have put together a 5-tier structure, with specific expectations for each stage of development. Developers can join at any stage of the tiered structure, depending on what they have done so far. Apart from project funding & technical assistance, each selected developer’s team will also get design support & art guidance, multi-player balancing, analytics, localization, monetization, & launch & live operations support.
Not to mention global marketing for the mobile game on both Android & iOS.
Once a developer successfully completes expectations for a tier, they will go through to the next one & be provided additional funding for that stage. PublishingPlus & the game developer will split the revenue equally, & the developer continues to retain the intellectual property rights for the game.
Greg Essig, who heads up Business Development at FunPlus, is a part of the PublishingPlus team. Before FunPlus, Essig was managed the games section of the App Store at Apple, & helped create the gaming division for Creative Artists Agency (CAA).
Announcing the launch of PublishingPlus, Essig said that “PublishingPlus is a mobile publishing design for the modern mobile market. With our structured program, developers can focus on making great games, without the headaches that come with negotiating for the resources needed to get there.”
FunPlus Co-founder & CEO Andy Zhong said that PublishingPlus is a major step into the future of mobile game publishing.
Beijing, China-based FunPlus was founded in 2010 by Andy Zhong & Yitao Guan. The company also shas offices in San Francisco, CA, & Vancouver, Canada.
Image Credit: FunPlus
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