Frustrated perhaps with how journalists & many others were interpreting its Widely Viewed Content report, social network Facebook today released the 1st in a series of reports that “will give an overview of the most widely viewed content in News Feed, starting with domains, links, Pages & posts in the US.”
The Widely Viewed Content Report will be updated quarterly in the Transparency Center said FB, & will be released in conjunction with each quarterly Community Standards Enforcement Report.
FB’s inaugural report contains the following:
- The Content that’s seen by the most people isn’t necessarily the Content that also gets the most engagement. Read more about how engagement — the likes, shares,& comments a Page or post generates — doesn’t equate to its reach, the number of people who actually see it.
- The majority (57%) of posts that people see is from their family & friends, in line with changes made in the past so that Content from friends & family makes up a larger portion of News Feed.
- Fewer than 13% of Content views were on posts with links, & the top-viewed news domains account for only 0.31% of all content views in News Feed. Of those outlets, mainstream media dominate by views.
- This report sheds light on the kinds of posts & Pages that are actually the most widely viewed — with many of the most-viewed Pages focused on sharing Content about pets, cooking, family, & relatable viral Content.
CrowdTangle was built to help people get an idea of Content from Pages that gets the most likes, comments & reshares, explained Facebook, & is now published it directly in FB’s Transparency Center.
To read the full report, click here.
