There’s some Black Friday cheer for a section of Facebook advertising community as FB has decided to refund some of them due to an error in its conversion-data reportage.
Facebook to repay advertisers after miscalculating metrics – Campaign Live
Facebook is compensating select advertisers after discovering a year-long error in its conversion-data reporting – an issue that is believed to have impacted thousands of advertisers globally. A code error that affected Facebook’s free Conversion Lift tool caused the platform to undercount the number of sales from people who were exposed to ads on Facebook apps from August 2019 to August 2020.
Link: Facebook to repay advertisers after miscalculating metrics
via www.campaignlive.co.uk
