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Facebook has announced 2 ranking updates based on customer surveys. Facebook News Feed is getting more personal.
The 1st prioritizes the friends someone might want to hear from most, & the 2nd prioritizes the links a person might consider “most worthwhile.”
Writing about the changes on its official blog, FB said they were made to enhance connecting with people “you care for”.
FB said it had begun surveying people on the network to ask them to list the friends they are closest to.
Then, it will look at the patterns that emerge from the results, some of which include being tagged in the same photos, continuously reacting & commenting on the same posts & checking-in at the same places. These patterns will then be used to inform FB’s algorithm.
The social network hastened to add all this did not mean that the Facebook News Feed would be limited to posts from only certain people.
Rather, you will likely see posts from those you have close relationships with higher up in your News Feed.
Better connecting with posts you care about
Facebook News Feed has also been updated to show people links FB predicts they may find worthwhile.
Similar to the above update, we use these responses to identify signs that someone might find a link worth their time. We then combine these factors with information we have about the post, including the type of post, who it’s from and the engagement it’s received, to more accurately predict whether people are likely to find a link valuable.
And, as a further explanation, FB concludes:
These changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time — and the friend posts will be from friends people want to hear from most.
