Since launching about a year ago, Facebook Live seems to have been chugging along quite well. Now, the social network has said it was adding new features to this ‘live’ streaming app. These include:
- The ability to go ‘live’ in FB Groups & Events
- Interactive features such as replay
- New Metrics
The announcement was made on FB newsroom.
Here are excerpts:
Live in Groups allows you to broadcast to just the people in the Facebook Group – so you can go live in your family group, or share a workout plan in a fitness group. Live in Events means you can go live from a birthday party to allow those that can’t make it to join the fun, and a performer can go live backstage to the people who’ve RSVP-ed to the event to give them a sneak peak. You can even use Events to schedule a live Q&A session. We hope this new ability to both broadcast and watch live video within Groups and Events enables people to connect more deeply with their closest friends, family and the communities of people who share their interests.
Live reactions, replaying comments made while live and Live filters will make it even more so. Live Reactions makes it easy for your viewers to express their feelings in real time during a live broadcast. Using the same reactions we launched in News Feed, viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video. Live Reactions appear in real time and disappear quickly so broadcasters and other viewers can get a sense of how people are feeling at different points during the live video – it’s like hearing the crowd applaud and cheer. When your friend reacts to your video or to a video you are both watching together you’ll see their profile pic and a little starburst before their reaction appears.
Live video on Facebook is truly interactive as broadcasters engage with their commenters and respond to their suggestions and questions.
Here’s a video:
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