Q1 2022 has seen 20 million 1st-time crypto apps installed in Europe, according to a BanklessTimes.com analysis.
Yet, this is a 28.5% fall from Q4 2021 figures of 28M. The drop is due to the decrease in market concentration occasioned by the dynamics of the crypto ecosystem.
According to the report, Binance & Crypto.com remain the most popular cryptocurrency applications in Europe. The two had an average of over 70.000 total downloads each day.
Besides, Binance dominated the European mobile crypto sector in user engagement. It achieved a DAU/MAU (Daily Active Users to Monthly Active Users) ratio of 40%, the biggest among major Crypto applications in the period. It also had the highest number of returning users in Q1 2022, particularly in Ukraine and Turkey.
CoinMarketCap, with a user engagement level of 30%, placed second among all mobile applications. Meanwhile, eToro came in at number three on the DAU/MAU rankings, followed by Coinbase.
Click here to read the report.
