Content is king, but if everyone is focused on creating Content for their brand. Content, thus, becomes an ocean that drowns out individual voices & flows over & away from the publishers aims.
Advertising campaigns are launched by the thousands daily, & each marketing drive is usually an expensive exercise before it even goes Online. Digital marketing across the globe has seen an explosive rise in advertising spend & awareness by top brands & SMEs & has increased dramatically, while “Influencer” marketing has become the norm, rather than the exception for marketers.
So how do you make your Content stand out in a crowded space? How do you determine if your target market will engage with your efforts & convert to your message? Obviously, these are difficult questions to answer, & the brand or Content creator who gets it right, usually relies on things like “gut-feel”, &, well, luck, which is not likely to optimize an expensive campaign by much.
Now, what if a tool existed that could gauge the effectiveness of your content rich campaign & predict its success rate by measuring its emotive “punch”, that would be a useful tool, don’t you think?
Instoried, a startup based in Bangalore in India, has developed a NLP (natural language processing) tool, which the founder, Sharmin Ali & co-founder Sutanshu Raj, believe to be the answer to a Content creator’s prayers, since the tool is said to analyze written content & offer a score as to its potential success factor. Content and artificial intelligence are a winning combination today.
This artificial intelligence (AI) driven tool checks the user’s Content & offers alternative words & other suggestions so that the piece can be optimized for its target market. Incidentally, the startup recently raised over US $500k from 4 investors, of which 9Unicorns Accelerator Fund & Venture Catalysts are the most recent.
Currently, Instoried is only available in Hindi & English, but the developers are intent on using their funding to expand the number of languages on their platform to create a globally relevant software product. So if this Web-based tool sounds like something you could use, head over to the software’s Website & sign up for a demo.
Image credit: Instoried
