Data presented by e-commerce firm Burga indicates that consumers globally spent US $3.23 billion in social applications during the first half of 2021. The spend represents a growth of 50.23% compared to the same period last year when the amount stood at $2.15 billion. Between the period, Q1 2021 represented the highest spending at $1.62 billion.
The data on spending is a combination of apps both on the iOS & Google Play platforms entailing social, social networking & communication categories. The spend is gross inclusive of the percentage taken by the app stores.
Elsewhere, during Q2 2021, consumers cumulatively spent $22.19 billion on social apps. The figure represents a growth of 7.8% from the $20.58 billion spent as of Q1 2021. Overall, the spending has steadily grown by a staggering 44,280% between Q1 2011 & Q2 2021. The data on social app spending is provided by applications analytics platform App Annie.
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