Starting Jan 10, 2023, China will put in place new rules restricting the use of deepfakes.
According to a report in The South China Morning Post, China’s Cyberspace Administration will implement the new rules that are intended to protect people from having their voice or image digitally impersonated without their consent.
Such deep synthesis technologies could include the use of deep learning algorithms & augmented reality to generate text, audio, images or video.
The report said as per the new guidelines, those who use the technology must first contact & receive the consent from individuals before they edit their voice or image. Officially called, “The Administrative Provisions on Deep Synthesis for Internet Information Services”, the new rules are in response to governmental concerns that advances in AI tech could be used by bad actors to run scams or defame people.
