Improving lead generation & consumer engagement is a major focus for most businesses. After all customers are the heart of any enterprise, so keeping them happy & converting their interest into sales grows a business. One current solution organizations employ to manage customer queries & improve support, is to integrate a chatbot on their Website & frequently used messaging services. Bots don’t sleep & generally cost considerably less than a team of human communicators.
There are 3 types of chatbots, namely NLP, rule-based chatbots & hybrid solutions. NLP chatbots or Natural Language Processors, attempt to “understand” queries thrown at them & usually employ ML(Machine Learning) to improve their answers over time, while the rule-based variety are fed keywords related to the task they are engaged to perform.
ChatGen, a US company founded in 2018, aims to assist businesses to deploy bots on their Websites & on messenger services such as SMS, WhatsApp & Facebook, to engage with their visitors & achieve goals, such as lead capture & customer support. Their AI-run platform, which is a conversational AI SaaS platform, was launched to increase sales efficiency & reduce the volume of queries received by a businesses’ support team.
The objective of ChatGen is to assist a businesses’ KPI (Key Performance Indicator) achievements through: improved customer experience (instant & 24/7), greater channel productivity & reduced resource costs. ChatGen deploys chatbots which provide solutions for a variety of business areas, such as marketing, e-commerce, human resources & real estate.
It’s often difficult for small or medium-sized businesses to afford to set up chatbots to assist with customer handling, & it’s also intimidating for many to understand & integrate bots on various platforms. ChatGen promises that their solution is easy to integrate. It offers a free plan for those starting out, so cost only becomes a factor once a business’ needs grow.
ChatGen is easily integrated with commonly used tools such as Calendly & Slack, so it can also be used to assist with identifying the right agent within an organization who would be able to act on leads, & acts as a reminder for date-based strategy meetings or planning sessions.
Image credit: ChatGen
