Reddit has introduced an ad product called, “Trending Takeovers”, where brands can buy 24 hours of prominent placement on the social platform’s feed & within its search tab. According to Reddit, these are opportunities for brands to align with existing conversations or drive new discussions on the platform.
Brands can now trend on Reddit with new Twitter-like ad offering – Adage.com
As for promoted trends, if used correctly, they could lead to brands starting trends that could spread to the rest of the internet, outside Reddit. “Let memes and trends bake on Reddit first,” Ahmed says.
Reddit has more than 100,000 communities, known as subreddits, dedicated to specialty topics…
Link: Brands can now trend on Reddit with new Twitter-like ad offering
via adage.com
