IoT devices making inroads but the term still puzzles many – IoT

This report was 1st published on our sister Site, The Internet Of All Things.

IoT devices
mohamed_hassan / Pixabay

Even as the Internet of Things (IoT) devices are rapidly making in-roads into our digital lifestyle, not many understand the term IoT, stated an IoT survey.

This consumer confusion around the IoT was highlighted in the results of an IoT poll commissioned by ‘Metova’, provider of mobile, connected car, connected home and IoT solutions.

Over 1000 consumers were surveyed on their awareness about IoT and connected home technologies. Less than 20 per cent of people polled were confident of their understanding of IoT.  Additionally, nearly 70 per cent of consumers already own at least one IoT device.

Furthermore, the demand for real time utility monitoring capabilities is on the upswing, the IoT survey stated. The percentage of people interested in monitoring their utility usage in real-time with connected devices stands at 84 and if given a choice, they would choose a utility provider over a competitor based on that ability.

“Connected devices and real-time monitoring of water, gas and electrical usage have shifted from a novelty to necessity,” said Jonathan Sasse, CMO at Metova.

“Whether they know it or not, consumers have made the leap to the Internet of Things in and outside of their homes, yet businesses are often unsure of how to approach digital transformation in order to leverage this new realm.”

Key take-aways:

  • Less than 20 per cent of people surveyed feel they know what IoT means while nearly 70 per cent are owners of at least one IoT device.
  • Percentage of people who would like to monitor their utility usage in real-time with connected devices stands at 84. And the same amount would choose a utility provider based on that ability if given a choice.
  • Smart Thermostats, Smart Home Retrofit devices finding favours with consumers while Smart Bike Locks do not find many takers.
  • Nearly half of consumers are moderately to extremely concerned about privacy issues associated with IoT devices.


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