Ok, folks, hold your collective breath. Intelligence gathered by Sensor Tower shows the world’s App Store & Google Play users generated a combined $39.7 billion in spending on mobile apps & games during the first half of 2019.
Sensor Tower Store Intelligence estimates revealed this was 15.4% more than the $34.4 billion consumers spent across both stores in the 1st half of 2018.
Consumers spent an estimated $25.5 billion globally on Apple’s App Store during the 1st half, an increase of 13.2% year-over-year from $22.6 billion in Q1 & Q2 of 2018.
The amount generated by Apple’s platform was approximately 80% greater than Google Play’s estimated gross revenue of $14.2 billion for the half. That was up 19.6% Y/Y from the 1st half 2018’s total of $11.8 billion.
Tinder was the highest grossing non-game app in 1H19, said the report, generating an estimated $497 million in spending across both stores.
Netflix was the 2nd highest earning non-game app for Q1 and Q2 with estimated consumer spend of close to $399 million globally. It had been No. 1 for in-app revenue in 1H18, but has since declined following Netflix’s decision to remove subscriptions from the iOS version of the app, said the report.
To read the complete report, click here.
