What it is
The 25 Days of Ideas is a lightweight, free side project that helps you generate startup and side‑project ideas. Think of it as an advent calendar for creativity: a sequence of short, focused prompts and videos designed to get you thinking about problems, niches and simple ways to build something useful.
You can treat it as a day‑by‑day exercise or watch all the episodes at once and work through the prompts on your own schedule. The material leans practical — each day gives an actionable approach or question to spark ideas, with examples and short case studies to show how other projects tackled similar problems.
How it works
- Daily prompts: Sign up and you receive a short video or prompt for each day. The intention is to make idea generation manageable — one clear angle a day rather than a blank page. - Examples and case studies: Each prompt is paired with real‑world examples that show how a simple concept was turned into a product or service. These aren’t deep dives; they’re spark plugs to help you see patterns and possibilities. - Flexible pacing: You can follow it as a daily ritual or binge through the prompts in a weekend if you prefer. Either way, the structure gives you categories and methods to feed your thinking.
The project grew out of a course on finding startup ideas and was created by Evan Kimbrell. The content is intentionally straightforward and hands‑on rather than academic.
How to use it effectively
The 25 Days of Ideas is at its best as a catalyst. A prompt alone won’t make a business, but it will help you build a list of concrete possibilities. Use it like this:
1. Capture everything. Set a timer for 15–30 minutes per prompt and jot down every idea the prompt suggests. Don’t edit yourself at this stage. 2. Cluster and shortlist. After a few prompts you’ll see themes. Group similar ideas and pick the 2–3 that feel most interesting and feasible. 3. Quick validation. For each shortlisted idea, ask a few simple questions: who is the user, what problem is solved, how is this different from existing solutions? Then test with a quick landing page, a one‑question survey, or three rapid customer conversations. 4. Prototype fast. If an idea gets a positive reaction, build the simplest possible version — a mockup, a one‑page service, or a manual service that proves demand before you write much code.
Who this is for
- Hobbyists and makers who want a steady flow of prompts to kickstart side projects. - People bored of the same idea lists and looking for a structured way to explore niches. - Early founders who want a quick way to ideate and test multiple concepts without overcommitting.
Limitations and tips
The prompts are idea generators, not business plans. Success still depends on picking the right problem, validating demand and shipping a usable solution. Take the output as a creative workshop: use it to produce options, then apply lean testing to find which ones have traction.
If you want a regular creativity habit, treat a prompt as a 20‑minute micro‑task. Over time those short sessions yield a lot more usable ideas than waiting for a single ‘eureka’ moment.