This may have far-reaching consequences in the Online ad world.
News agency Reuters reports that the Australia Govt. will force Facebook & Google to share advertising revenue with local media firms. The report quoted the country’s treasurer. Australia will become one of the 1st countries to require digital platforms to pay for the Content they use.
The government has now asked the country’s competition watchdog, the Australian Competition and Consumer Commission (ACCC) to frame a mandatory code of conduct between media outlets & digital platforms after talks stalled on Content payment rules.
via: VentureBeat
