eMarketer has said Amazon holds a dominant position in the US smart speaker market & will continue to do so through 2021.
In its report, it said about 70% of the total US smart speaker users were expected to use an Amazon Echo device.
This year, 69.7% of US smart speaker users will use an Echo, down slightly from 72.9% last year. By comparison, 31.7% of smart speaker users will turn to Google-branded devices, & 18.4% will use other smart speaker brands, including the Apple HomePod, Harmon Kardon Invoke & Sonos One. These percentages add up to more than 100% because some smart speaker users use more than one brand of speaker.
via: eMarketer
