A recent report from NewsGuard, a media research organization, reveals that AI chatbots are being used to populate low-quality websites with AI-generated content designed to attract paying advertisers. This practice has raised concerns as it involves over 140 prominent brands unknowingly paying for ads that appear on these unreliable AI-written sites.
Surprisingly, around 90% of the advertisements from major brands on these AI-generated news websites were delivered through Google, despite Google’s own policies prohibiting the placement of ads on pages with “spammy automatically generated content.” This alarming trend poses a significant threat, potentially accelerating the emergence of a glitchy and spam-ridden internet dominated by AI-generated material, while also squandering substantial advertising funds.
