Adobe has announced new innovations ahead of the NAB annual conference, including Text-Based Editing & Automated Color Tone-Mapping in Adobe Premiere Pro.
The company has also expanded Frame.io to enable photography & PDF document reviews, giving decentralized marketing teams a unified & intuitive Cloud hub for collaborating on assets.
Adobe claims to have delivered hundreds of AI-driven features through Adobe Sensei, its AI & machine learning framework, over the past decade. Features like Auto Reframe & Remix in Premiere Pro & Content Aware Fill for Video in After Effects are already helping video & audio professionals create Content at high velocity.
Last month, Adobe announced Adobe Firefly, the next major evolution of AI-driven creativity & productivity. Firefly is a family of creative generative AI models, starting with image generation & text effects. The first model, trained on Adobe Stock images, openly licensed Content, & public domain Content where copyright has expired, generates Content safe for commercial use.
Adobe is now expanding the vision for Firefly to imagine ways generative AI can be brought into its video, audio, animation, & motion graphics design apps. With the beta version of Firefly now available, Adobe is inviting creators & professionals to try it out & provide feedback to improve the product further.
