Google has embarked on a drive to block annoying adverts by introducing a tool for its Chrome browser.
This initiative is aimed at creating “a smoother & less invasive experience” for Internet users, as well as targeting the problem Google has from 3rd party in-browser advertising blockers, which users are adopting at a rate of knots
The Coalition for Better Ads has laid down standards aimed at removing adverts from Web pages, which consumers might find irritating, such as auto-play videos which blast high volume sound at the user, or ads which have timers that delay Content from loading.
Following these complaints, Google rolled out ad blocking in the United States & Europe, with a plan to incorporate all Websites worldwide as soon as possible.
Interestingly, Google is massively invested in ensuring that ads do run on Web pages, since that is its major revenue driver.
Also, thousands of free-Content Websites such as news Sites, free stock image Sites, blogs, recipe Sites, & many others, rely, exclusively on advertising revenue to stay afloat.
E-commerce Sites, which are responsible for providing this income through their adverts, must be appeased, too. So the balance, here, of offering a pleasant user experience while still maintaining the delicate economic ecosystem between enterprise spend, income recipients, as well as consumers, is going to be rather difficult to juggle effectively.
Google has approached Websites & warned them of the changes. If the latter are found to be in violation of these standards they are issued with ‘notification to adjust’, while the offending adverts are immediately removed. Should Websites fail to comply, all adverts are removed from the Site, resulting in severe loss of income.
For consumers there’s little, discernible difference to their Online experience. For desktop users, a notification appears in the Chrome browser bar, with an alert notice informing the user that certain ads are blocked on-Site. The user may choose to continue as is, or, in fact, click an ‘allow blocked content link’, which will subsequently render all ads.
Mobile users, on the other hand, will receive the same type of notification, but the icon appears at the bottom of the user’s screen.
