The social network said in its blog post that the new search technology will allow users search its Site without keying in search terms. Here’s how it will work:
When you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part of the Pin you’re interested in, and we’ll show you Pins just like it. You can even filter your visual search results by topic so you find exactly what you’re looking for.
So if you zoom in on that lamp, you can discover what it’s called (“Antiqued Metal Funnel Pendant”), and where you can find it (Restoration Hardware). If you want to know more—like how to get a table like that—just resize your selection and move it around to instantly see more Pins.
Pinterest said the technology was a step toward a new type of visual search engine that it called “a discovery engine.” It will help users find things they didn’t know they liked.
Image Credit: Pinterest blog