Image-based personalized network Pinterest’s recent experimentation with search function seems to be paying dividends.
Pinterest has said on its blog that it had found, in early testing, that pinners across Brazil, France, Germany & Japan had discovered & saved twice as many localized pins using search, & spent more time on a pin’s source link after click through.
Here’s what the post said: People all around the world are saving ideas they want to try on Pinterest. We’ve got French Pinners saving recipes for tarte aux poireaux à la moutarde à l’ancienne (quiche recipes), Brazilians saving penteados rápidos (easy and fast hairstyle ideas), Pinners in Japan saving インテリア (inspiration for interiors) and Germans saving Hamburger Franzbrötchen (croissant-style pastries).
Now that there are all these international Pins to discover, we wanted to make it easy for locals to find the best Pins being saved in their own country. So we’ve made some improvements to how search works wherever people use Pinterest.
Search results that speak your language
Pinterest Search results are now customized by language and country, to help international Pinners find local Pins that are more familiar and relevant to them. So now if someone in Germany searches for cake-baking ideas, they’ll find all the best local Pins about baking, frosting and decorating cakes—and both the Pin descriptions and the sites the Pins link to will be in German.
Also as of today, spell-check and search suggestions will be available for Pinners who search in French, German, Japanese and Portuguese.
So far, so good!
Based on what we’ve seen so far, these new improvements are already helping our international Pinners find what exactly they’re looking for. Across Brazil, France, Germany and Japan, people are finding and Pinning twice as many local Pins when they search. So we’re really looking forward to seeing what these improved search results do for Pinners in all our other countries.
Image Credit: Pinterest blog