Instagram ads get longer


Image sharing app Instagram’s just allowed the increase in length of its 30 sec ads to 60 secs.
The company said  the reason was to better appeal to advertisers to give them the flexibility of creating Content to market their products. The move comes just in time for Super Bowl 50 in the US.

http://news.google.com Feb 3, 2016 

Instagram today announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for video ads was …

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Ads On Instagram Are About To Get A Lot Longer – BuzzFeed News

http://news.google.com Feb 3, 2016 

The Drake ad is the first of two promoted videos launching on Instagram today that signal a change for the social network: it is now extending the maximum length for ads on the platform to 60 …

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Instagram Launches 60-Second Video Ads – WebProNews

http://news.google.com Feb 3, 2016 

“Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as this weekend’s big game or a highly anticipated movie premiere.” T-Mobile is one of the first …

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