For a few years, the Facebook owned messaging app, WhatsApp used to charge members US $1 after the 1st year as subscription in lieu of ads. Apparently, it hasn’t worked out as well as the company hoped. On Monday, the company announced that it was dropping the annual fee & would become a completely free service for end users.
The world’s most popular messaging app, WhatsApp, is making a key shift in its strategy. Starting today (Jan. 18), WhatsApp is dropping its service fees …
Jan Koum, WhatsApp’s co-founder, said that the subscription fee “really doesn’t work that well” and that people were worried that they might miss a payment …
Facebook Inc.’s WhatsApp messaging service is to drop its annual $0.99 subscription fee. Instead it will test ways to monetize its nearly 1 billion customers by allowing …