Starting today, because of Twitter’s new partnership with Shopify, all US Shopify merchants will have a quick way “to tap into Twitter to drive their customers to purchase.”
Twitter has built a Twitter sales channel app, available in Shopify’s App Store, & through the Shopify admin. When a merchant adds the Twitter sales channel app, they can:
- Onboard to Twitter Shopping Manager: With just a few clicks, merchants can connect their Twitter account to their Shopify admin & onboard onto the Shopping Manager – the entrypoint to Twitter Shopping tools.
- Automatically sync their inventory: The sales channel app regularly syncs with Shopify merchants’ product catalogs, so they don’t need to manually update product information on Twitter.
- Highlight their products: Merchants can showcase their products front & center on their Twitter profile with the Shop Spotlight or Twitter Shops to build brand awareness, drive product discovery, & reach customers – all for free.
Image credit: Twitter