Whether you’re a publisher or advertiser, Clickky helps you target mobile ads to the right audience while managing your budget. To help you promote apps, you can use the self-service platform to choose the formats, launch & optimize your mobile CPI campaigns.
For Online publishers & app developers, this platform ffers up to 20 formats including 1st on the market mobile in-text monetization format. The API solution AdExchange connects publishers to 30,000 offers daily, while it also boasts of ‘Smartlink’, a tool to turn traffic into profit
As Vadim Rogovskiy, Founder & CEO of Clickky states elsewhere, the Clickky self-serve platform allows you to quickly analyze your mobile app promo campaigns in a smart way. It comes with a set of automation tools that can really be useful for developers, but also for agencies & mobile performance networks.
Here are some the most important features of the platform:
- It has a CPI payment model, so you only pay for users who install apps
- Clickky mainly focuses on non-incentive traffic, whose aim is to reach a target audience, which is able to generate added value & boost revenue (in contrast to incentive traffic, which offers concrete rewards for app installs)
- The platform automatically generates creative material – no need to upload your own
- Clickky automates tracking links
- It has a CPI prediction tool, so you know your average cost per install for targeting & don’t overpay for a particular campaigns
- It gives you access to premium publishers on AdExchange, Smartlink & RTB, & even has a video advertising solution for publishers
- For developers you can integrate a simple SDK or integrate code between <body> </body> tags on a website to quickly start monetization on mobile
- You also get freebies & discounts from Clickky’s verified partners
Vadim has also stated that new functionality for Clickky is in the works, like a retention rate tool to optimize ad campaigns based on reports gathered from retention rate of users from different traffic sources. Also due for release soon is a blacklisting tool to allow you to not show Sites, an integration testing system for testing integration with the Clickky platform & CPE ad campaigns, with which you pay for actions taken by users after an app is installed.
Clickky is headquartered in New York, USA, & has offices worldwide in 4 different countries: USA, Ukraine, India & Russia.
- This is a startup profile based on publicly available material & not a review -
Image Credit: Clickky
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