Today, April 21, 2015, is the day when Google’s latest tweak to search algorithm will be implemented. Known in Internet circles as Mobilegeddon, from today, the search major shall favor only those Sites that are mobile phone friendly, in its search results.
Here are a few important questions answered for our readers, courtesy this post on Search Engine Land:
Q: What is this algorithmic update, who will it impact?
A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only.
Q: Will it impact desktop searchers? Will my desktop rankings drop?
A: No, it will only impact mobile searchers and will have no impact on your desktop rankings.
Q: Will it impact tablet searchers?
A: No, this only impacts searches done on mobile smartphone devices, not tablets.
So how do you know if your Site is mobile friendly? Here’s a great mobile friendly testing tool by Google Developers that will let you know that.
Google to rank mobile-friendly sites higher in search results
http://rt.com/ Apr 20, 2015
Forty percent of those reading this are likely doing so on the go – and that’s why Google is changing its algorithm to favor ‘mobile-friendly’ sites. Business owners are crossing their fingers that the…
Google To Favor ‘Mobile-Friendly’ Sites In Search
http://www.huffingtonpost.com/business/ Apr 17, 2015
Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information….
Read more …
Google is about to dramatically change how search works on your phone – Washington Post (blog)
http://news.google.com Apr 20, 2015
Google search changes will promote mobile-friendly sites – BBC News
http://news.google.com Apr 20, 2015
Google’s Mobilegeddon to hit today, ‘mobile-friendly’ to be ranked higher – Business Standard
http://news.google.com Apr 20, 2015
Google had in February announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile search …
A bunch of big companies are about to get punished by Google’s latest search … – Business Insider
http://news.google.com Apr 15, 2015
A number of the world’s biggest brands are about to be punished by Google’s latest update to its search results algorithm — unless they…
How to prep, in 7 steps, for Google’s mobile search change – Computerworld
http://news.google.com Apr 9, 2015
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