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Push notifications are the latest love of Online marketing teams. Batch is a platform not only offering Push notifications but other features to companies for the latter’s customer relations.
Using Batch, users can easily create a marketing campaign of their choice & use it to increase their market share.
The platform’s current module allows for user targeting. The user will select an overall geographical location of their target audience, the language they speak & maybe a pre-qualification of how customers use the Site or app. A pre-qualification may include how many Site visits or how many times a customer has bought something on a particular app.
They will then have to define a particular time to run the campaign. This is fairly easy since they just need to select dates & times of the day. Finally, the company will need to personalize the message that will reach their target audience. They can do this through 1 of the 3 ways:
- Push notifications- These will manifest as an alert-like message on the home screen or on the notification bar. These tend to come through even when a person is not using that particular app. Batch can support up to 1 million push messages per app in one minute. It also supports rich formats such as images, gifs, video & more.
- In-app messaging- These pop up when a person is using a particular app on their phone. These can be customized according to the user’s desire using a drag & drop interface. Also available are options between banner format, interstitial format & other custom formats for displaying the message.
- Web push- This is where messages pop up while a smartphone user is visiting a particular mobile Website.
The Batch automation feature will allow a company to run a hands-free campaign. The platform will gauge when to push certain messages depending on how customers use an app or platform.
Batch allows for a free trial of the platform using the lightweight SDK. This way potential users can test it before subscribing to its services by paying a monthly fee. The company’s current bases are in Paris & Lyon France.
– This is a startup profile based on publicly available material & not a review –
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