Meta said Instagram will no longer be supporting the standalone app for IGTV.
It made the announcement from its official blog. Here’s part of the announcement:
- We’re exploring more ways for you to earn by creating reels that entertain our community. In addition to bonuses, later this year we will begin testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels.
- Because of our focus on Reels, in-stream video ads (previously known as IGTV ads) will no longer be supported. Creators that are actively monetising with in-stream video ads will receive a temporary monthly payment based on recent earnings.
Instagram is shutting down its standalone IGTV app – TechCrunch
Instagram is ending support for its standalone app for IGTV, the company announced on Monday. Meta, Instagram’s parent company, confirmed to TechCrunch that the app will be removed from app stores in mid-March. In a blog post, the company explained that the change is part of its efforts to make video as simple as possible to discover and create.
Link: Instagram is shutting down its standalone IGTV app
via techcrunch.com