Most marketers are aware that using Google resources like their Webmaster Tool can give you an incomplete & not very up to date view of your efforts to optimize Search Engine Optimization (SEO) for your Site. With the OnCrawl SEO Toolbox you can improve search performance by ranking higher in search engine results pages (SERPs).
The Toolbox is composed of a number of utilities & browser extensions that together help you get a clear overview of SEO-related actions you can take, including access to an up-to-date dataset. You can get a good idea of important info like how can you be sure that your top product pages are well crawled, indexed & ranked by Google.
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The main components are:
- Seo Toolbox: Allows you to analyze any on-site SEO factor that could influence your rankings & to highlight actionable metrics
- Open source SEO log analyzer: See daily how bots behave while crawling your Website
- Payload Analyzer: Monitor the load times of your page elements & track resources that lower performance
- Entity detector: Copy & paste any Content type, stress out named entities & analyze your editorial strategy & your competitor’s Content
- HTTP headers detector: Analyze HTTP headers on your Web pages & look for issues that may be compromising your rankings
The OnCrawl Toolbox says it may also incorporate a couple of interesting new tools in the near future:
- Entity Explorer: Allows you to search for named entities & get an understanding of how they may relate to categories & concepts
- Broken links detector: You can detect internal broken links which may compromise SEO & penalize rankings
OnCrawl is being developed by Cogniteev, a Pessac, France-based startup, led by CEO Francois Goube. On their Website, Goube goes on to explain why Cogniteev built the Toolbox:
As an in-house SEO guy, I’ve always been surprised about how badly we were looking at OnPage SEO that focuses on building quality link profiles. However, we can do more monitoring on your data with onsite SEO and thus understand what’s good and what’s hurting your rankings.
The OnCrawl components are available for free here, right on the main product page.
- This post is merely a startup profile based on publicly available information & not a review. –
Image Credit: OnCrawl Toolbox
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