You’ve just established your business blog. Taking advantage of your excitement, you decide to post blogs about your business, services, & so on. You feel the information you provide is relevant & valuable to prospective clients; yet, months of publishing blogs have passed without generating much traffic or interest in your posts.
While most businesses use blogs as a way to rank higher for certain keywords; when it comes to search engine result pages (SERP) there is much more your firm needs to consider than just using specific keywords. In comes linkable assets which can be the difference that takes you ahead of your competition on a search engine.
What Are Linkable Assets?
A linkable asset is a piece of information within your Content that is insightful & informative enough to receive links. You are probably aware of the importance of sourcing data and such information in your Content to the reliable source you’ve got them off. Why not become a reliable source yourself?
There is no denying the impact backlinks from linkable assets have on a Website’s ranking. A study by backlink.co shows that there is a correlation between domains linking to a specific page and its ranking. Not just that, it helps your Website in 2 other ways:
- Referral traffic: Since your website will be backlinked, the chances of referral traffic increases as visitors can click the link & are directed to your Website.
- Brand exposure: Linkable assets provide your brand with a great level of exposure. It allows your brand to come off as a reliable source for information. As you share more linkable assets, your brand will develop into an authority for information in your industry.
What Type Of Information Is A Linkable Asset?
There are 3 things you need to keep in mind when you are in pursuit of creating Content with linkable assets. These are:
- It is non-promotional: The information isn’t brand focused but more audience-focused.
- It is in-depth: The Content should be well-researched & provide readers with information that isn’t readily available. Moz also found that articles that are above 1,000 words tend to be linked to more than shorter form articles.
- It is useful: The information should be useful to your audience & provide them additional insights.
Conducting your own surveys, making case studies, whitepapers, & other such pieces of work are a great way to create linkable assets.
Linkable assets can take your blogging & Content marketing to the next level. It is just as important of an aspect to a blog as any of the following commandments are:
Source:
https://backlinko.com/search-engine-ranking
https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles
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