Google has started to roll out the Ads Transparency Center to users around the world to “help you quickly & easily learn more about the ads you see from Google, including Search, YouTube & Display.”
According to Google, the Ads Transparency Center was a searchable hub of all ads served from verified advertisers.
This one-stop shop will allow users to have easy access to information about the ads they see from Google. With the Ads Transparency Center, you’ll be able to understand:
- The ads an advertiser has run
- Which ads were shown in a certain region
- The last date an ad ran, & the format of the ad.
Here’s an example that Google gave: Imagine you’re seeing an ad for a skincare product you’re interested in, but you don’t recognize the brand, or you’re curious to understand if you recognize other ads from this brand. With the Ads Transparency Center, you can look up the advertiser & learn more about them before purchasing or visiting their Site.