Here’s a practical guide that tells you what Google 4 is all about.
Google Analytics 4: Guide to the new Google update – GrowthHackers.com
Surveying the effectiveness of both website and mobile app activity is the key to understanding the user’s path and designing a customer experience allowing for the accomplishment of the following business objectives: sales growth, higher traffic, better traffic quality, or more registrations. Analytics are improved by appropriate information flow and interactions between the websites and mobile apps.
Link: Google Analytics 4: Guide to the new Google update
via growthhackers.com