These days, one of the most effective ways to launch a new product or service is to use social media influencers to spread the word. Unity allows startups & businesses to automatically match up with the best & most appropriate influencers. This can be an almost surefire way of getting traffic & leads.
According to the Unity Website, a 2016 Grapevine study shows that influencer marketing is generally more efficient & cheaper than Google Adwords, the Google Display Network or Facebook Ads. The study took into account cost per click, cost per acquisition & click-through rate.
If you were to try to hunt down influencers yourself, you might just be embarking in a long & harrowing process. Influencer marketing is difficult, especially regarding the selection of the right influencers & negotiating fees & other costs.
Unity offers a one-stop solution through an AI-based algorithm that they claim produces a 100% influencer approval rate for their users. To get started, you answer some questions about your company & goals, & then you get matched up with the most relevant influencers.
The process consists of the following:
- Simple creation end-to-end campaigns – Completion of a campaign survey
- Campaign can be up and running in a week
- Low minimum budget – An influencer campaign starts at US $200
- Guaranteed traffic – Predictive technology that ensures traffic to your Website
- Can choose from 4 different campaign goals
- Influencers are chosen with an authentic connection & quality Content
- AI matching technology with effortless sourcing – you get a list of relevant, audience-match influencers
- Full reporting and analytics with full insight into campaign performance, with the metrics you care about
Unity is a California, USA-based startup, with a stated mission to “use technology to make influencer advertising easier for everyone involved – without sacrificing the personal relationships at the heart of it. We’re all about creating community & fostering relationships between brands & influencers. We want to make space for both brands & influencers to focus on doing what they love. Influencer marketing is about people above all else and the relationships, trust, and authenticity that we create.”
– This is a startup profile based on publicly available material & not a review –
Image Credit: Unity
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