Presentation goes a long way in making Content appealing to any audience. For bloggers, Online marketers & businesses, Content may be king but presentation is queen. Videos, infographics, feature images, tables, all make Content appealing & improve engagement levels. However, in our endeavor to drive up engagement, we tend to forget that most basic component in Content, the text font.
Did you know that the font of a text can have an impact on the way the reader perceives the information presented? In 2012, Errol Morris conducted a study which showed that people who viewed Content in Baskerville font were more likely to trust the source. It is here where Wordmark comes into the picture. It helps the writer to compare various fonts side by side and decide which is the most appropriate font for the Content.
The many types of fonts that can be generated.
With almost a 100 different font sizes to choose from, Wordmark presents the Content writer with a rich assortment of font styles. Each of the different fonts can be then used to have a certain type of impact on the reader. If 1 wants, one can head over to the hungry jpeg Website from where 1 can pick up additional fonts at a premium. All the other features of this Website are free.
Wordmark has many features that make it a useful tool in font selection. Firstly, the text is displayed side by side styled in different fonts. This makes the task of font selection & comparison easy as the side by side curated text provides as a visual aid in rapid font selection . Secondly, there is an option to target individual words or even isolate alphabets. If the writer wants to focus on the way a particular letter or word looks within the overall sentence, the highlight preview feature allows this. By highlighting just the letter or word, the rest of the sentence melds into the background bringing only the letter or word to the fore. Thirdly, the tag feature allows the writer to tag their favorite & most frequently used fonts. This reduces the time for font selection as one can skip the skimming process of various fonts. Lastly, the font style can be compared with individual letters of the alphabet to a 2000 word article. This gives enormous flexibility as the writer can compare fonts at microscopic as well as macroscopic level.
While many of these features can be done on Microsoft Word or Notepad, the degree of simplification with which the selection is done makes it a great candidate for font selection. Wordmark is an ideal tool for bloggers, copywriters, Online marketers and almost anyone who wishes to communicate via text. These styles, when incorporated into the text, can allow the readers mind to be guided in a subtle manner. Imagine an adventure blogger using a font style that indirectly conveys a message to be more impulsive? A job seeker who uses a font in their resume? An academic who wants their research to be taken seriously? The Wordmark Website has a universal utility where anyone can benefit.
– This is a startup profile based on publicly available material & not a review –
Image Credit: Wordmark
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