Some said that could be because the change was not as big as a Google Panda or Penguin updates. Way back in May 2015, too, Google had confirmed a “Quality Update”, about 2 weeks after it was 1st noticed. Since then, such updates have been called “Phantom Updates” by SEO teams.
While Google had eventually confirmed that Phantom 2 was what it called “Quality Update”, word is still awaited on its latest update. If it does, this would be Phantom 3 update. Some Website owners had already started complaining of falling traffic because of the Phantom 3 update.
http://news.google.com Dec 2, 2015
Google Gold: What You Need to Know About the Release of Google’s Full Search … – Search Engine Journal
http://news.google.com Dec 2, 2015
Google Drops Change Location Search Filter From Search Results – Search Engine Land
http://news.google.com Dec 1, 2015
Google Kills Collarity Internet Search Advance Patent – Bloomberg BNA
http://news.google.com Dec 2, 2015
Collarity Inc.’s improvement to Internet searches is not eligible for patenting, the U.S. District Court for the District of Delaware held Nov. 25. The court held that Collar …
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