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YouTube has offered video creators a new way they can make money. Currently, most creators earn an income through YouTube’s 55% advertising revenue split. But now, certain eligible creators will be able to offer US $4.99 exclusive Content monthly subscriptions & even sell merchandise directly through YouTube’s platform, among other monetization schemes.
The announcement comes the same week that Facebook & Instagram both released new features aimed at the video creators community.
Here’s what YouTube said on its blog:
With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships. We’ve seen a lot of creators find success with this new business model. So, we’ll soon be expanding this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. We hope to bring it to even more creators in the coming months.
Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And traveling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.
