This article has been re-published here with prior permission of MakeUseOf.
Reddit is the front page of the internet, the birthplace of memes, the only social media site that has more visitors than Facebook. It also offers a membership tier called Reddit Premium. So, what is Reddit Premium and how does it work?
Every Website Has Bills to Pay
Perhaps the most community-centric platform there is, Reddit has always been open and honest about ads, and seems less driven by money than Instagram or Facebook. But like any other business, Reddit has bills to pay.
Gold was launched in 2010 as one of the ways to do pay the bills. “Gilding” became a thing as integral to Reddit as upvotes and karma. But you may have noticed that in 2018 the “Give Gold” option next to Reddit links disappeared, and a Reddit Premium option appeared instead.
In this article we take an in-depth look at Reddit Premium, explaining what it is and how it works. We also explain what happened to Reddit Gold.
What Is Reddit Premium?
Reddit Premium is the paid membership that replaced Reddit Gold in 2018, several months after the Reddit redesign was rolled out. Since so many Redditors routinely confused the Gold membership with the Gold you can give, Reddit decided to rebrand those two concepts.
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