Mobile · 2018-09-07

This mobile app claims to not let your visitors ‘out of Site’ – New app

Ever wonder why visitor traffic to your phone app fails to translate into potential customers. Or what keeps them from returning or interacting after navigating the entire site? ‘Smartlook’ for mobile apps claims to provide intuitive analytics to understand customer behavior by pinning down probable pain points.

The app provides metrics for client interaction with any app. They have an aptly named ‘rage button’ reporting tool, which tells the app management where a user has clicked a link or button on-site without result.

The interface is video-based, providing app-owners with visual data of user interaction. These interactions are labeled & event tracked, so as to inform developers & app-owners on all problematic areas using transparent data aimed at improving user experience & customers satisfaction.

Essentially, the following information is available via the app.

  • Why users get lost on site; bad navigation links, inoperable click areas, or unresponsive ‘close’ buttons.
  • Why users fail to complete orders; abandoned shopping carts, not selecting payment methods, so & so forth.
  • Why surfers leave the Site without interacting

Moreover, all recordings aim to offer complete information about specific users’ navigation from outset to finish. Also, visitor interactions are recorded & labeled individually giving the Site owner unlimited real time insights into the manner a visitor uses Web tools & exactly what might be wrong during an on-Site experience.

In addition, event management tools are tracked automatically. All a site-owner needs to do is add Smartlook’s SDK. The app offers “conversion funnels” for a better understanding of “drop-offs”, while automatic event tracking helps with visual pin-points defining the exact minute a user quits the app.

This captured information is exposed to Smartlook’s intuitive data filters that provide geolocation information as well as exact in-app pain zones, this information can be used to improve app conversion rates.

As of now, the beta version offers a free starter option.

 

 – This is a startup profile based on publicly available material & not a review –

 

Image Credit: Smarlook

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