Yesterday we had reported on a piece in the New York Magazine on the “fakeness” (if that’s the right word) of the Web (see below).
UPDATE Dec 28, 2018: The article, as we had thought, has created a storm, especially on Twitter. According to Marketing Land, Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation & development team, created a furor on Twitter by calling just about every way that the digital marketers measure & reports on performance fake.
Zucker-Scharff’s comments calling metrics reporting like a house of cards that could collapse anytime, according to this report, apparently touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly 3,000 retweets & a host of comments & sub-threads.
TWEETS
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First, we all suspected it. Slowly, suspicion turned into incredulous reality. Yes, almost all of us know that much of the Web is fake. No, not like the “fake news” that US President Donald Trump always seems to be hollering about. In fact, it may be even worse.
The New York Magazine has published an article wherein the writer has pointed out how much of the web traffic is fake, metrics are fake or at best, fudged by almost every big players. Bots masquerade as real people, statistics are put out by companies that are dubious, anything goes it seems.
