Artificial Intelligence (AI) is rapidly making inroads in all our lives, but especially so in Marketing & Sales. Salesforce has now announced that ‘Pardot’, it’s B2B marketing automation tool, will be powered by AI tool Einstein, as well as its Lightning platform. According to Salesforce, this collaboration will help sales teams liaise with their marketing counterparts in a better way.
Insights from Einstein will help marketers go deeper with engagements with prospects. The Einstein Behaviour Scoring will spot prospects most likely to convert, said Salesforce in a statement. It will do this by leveraging engagement history within Pardot to determine which prospects are most likely to turn into a customer. Salesforce also said other new features for High Velocity Sales have been added on like a suite of tools that automatically prioritize leads likely to convert, & Salesforce Billing, which is its invoice management platform.
